Advantages of Facebook Ads Over Google AdWords

First of all, I would like to point out that evaluating Facebook Ads with Google AdWords just isn't really applicable. Google is a search engine and Facebook is a social networking site. The intent and engagement ranges of the audience are fully totally different for both the websites. In Google individuals actively search for data and products and on Facebook they want to connect with their friends. Keeping these factors in mind, I would like to give a brief abstract of what advantages do Facebook Ads have over Google AdWords;

Google AdWords is quite costly even if you bid on low or medium popularity key phrases (and particularly key phrases related to purchasing online). Facebook is a model new system wanting to leap into paid advertisement. If you hit the right niches, you can get visitors for a fraction of PPC pricing. Facebook adverts are much more cost-effective and superb for small businesses making an attempt to gain a presence online with no huge budget.

Google Ads versus Facebook Ads  might be provided to your ad through this feature. An image is worth a thousand words and the ability to show images in adverts is a big advantage Facebook has over Google AdWords. You can use images in Google AdWords by creating your own image banners but they don't convert too well. In Facebook adverts, it's easy to addContent a small image along together with your textual content, which helps drawing consideration of your target consumer. It can also be good if you would like to show images of your model or product. I imagine that is the most powerful feature of Facebook ads.